G-Cloud 14

Merkle

Google Analytics 4

Pricing information

Introduction

We have designed our support service in-line with learnings from hundreds of implementation and support projects from both Google Analytics (GA) Standard, GA 360 (Premium) and GA 4 contracts. In addition to the ‘Customer Minimum Required Terms’ imposed by Google on all GA Resellers, we offer extra support which will be tailored to your needs. By default, our GA contracts come with up to 10 hours of support per month and the scope of these support services is detailed in our Service Definition Document.

GA4 360 (GA4)

GA4 360 is Google’s new product of record, an analytics platform built with cross device measurement and privacy in mind. GA4 is built on an updated data model when compared to its predecessor GA360 (Universal Analytics). Instead of different hit types for events, pageviews and transactions, GA4 is built on an interaction agnostic event model. These events are similar to Universal Analytics events but instead are flat tables of data with increased limits on the number of parameters available per event (at the time of G-Cloud submission 25 parameters per event). The new data model will require a new implementation of Google Analytics which Merkle can support on (see our Experience Analytics document for more details), additionally a new pricing model is being introduced with this change which is explained below. For more information about the GA4 360 features and platform limitations see Google’s own documentation:

GA4 Limits: https://support.google.com/analytics/answer/11202874?hl=en

Optimize in GA4: https://support.google.com/optimize/answer/11505143?hl=en

GA4 360 (GA4) costs are determined by the number of events that are collected per month. For that reason, we will work in advance with you to estimate the number of monthly events that are likely be received and determine the most appropriate pricing plan based on that estimate and the observed month to month variation. The proposal will also take future tracking additions and subtractions into consideration.

We offer two pricing models for our GA360 (GA4) contracts: Variable Rate and Fixed Rate. Our standard support services for both plans scale with the volume of events.

Variable Rate Pricing

By default, GA4 uses a “pay as you go” model, customers pay a base fee for the first 25 million events that they process and then an additional cost is applied for each increment of 1 million events (rounded up) after the first 25 million.

For example, using the table below, if you were expecting to have 2.6 billion events, each month, this would cost you:

£3,000 for the first 25M events

475 X £12.15 = £5,771.25 For each increment between 25M and 500M

2000 X £2.88 = £5,760 For each increment between 500M and 2.5B

100 X 0.77 = £77 For each increment from 2.5B and 2.6B

This would result in a total monthly fee of £14,608.25

Fee Type	Events per month	Support hours per month	Price per million events	Annual cost
Base	Up to 25 million	Up to 2 hours	Not applicable	£ 36,000.00
Variable	25 million to 500 million	Up to 5 hours	£ 12.15	Variable
Variable	500 million to 2.5 billion	Up to 8 hours	£ 2.88	Variable
Variable	2.5 billion to 10 billion	Up to 10 hours	£ 0.77	Variable
Variable	10 billion to 25 billion	Up to 10 hours	£ 0.58	Variable
Variable	Over 25 billion	Up to 10 hours	£ 0.35	Variable

Fixed Rate Pricing

Merkle UK One are also offering a separate pricing structure more akin to the Universal Analytics pricing structure which is more stable month on month:

Events per month (tier)	Support hours per month	Effective monthly cost (excluding overages)	Annual cost (excluding overages)	Overage bands	Cost per overage
Up to 25 million	Up to 2 hours	£3,060.00	£36,720.0	25 million	£500.00
25 to 100 million	Up to 5 hours	£3,830.00	£45,960.0	25 million	£500.00
100 million to 200 million	Up to 5 hours	£4,770.00	£57,240.00	25 million	£500.00
200 million to 300 million	Up to 5 hours	£5,890.00	£70,680.00	25 million	£500.00
300 million to 400 million	Up to 5 hours	£7,060.00	£98,280.00	25 million	£500.00
400 million to 500M	Up to 5 hours	£8,190.00	£114,600.00	25 million	£500.00
500 million to 1 billion	Up to 8 hours	£9,550.00	£130,920.00	100 million	£400.00
1 billion to 1.5 billion	Up to 8 hours	£10,910.00	£147,360.00	100 million	£400.00
1.5 billion to 2 billion	Up to 8 hours	£12,280.00	£147,360.00	100 million	£400.00
2 billion to 2.5 billion	Up to 8 hours	£13,640.00	£163,680.00	100 million	£400.00
2.5 billion to 5 billion	Up to 10 hours	£15,460.00	£185,520.00	500 million	£500.00
5 billion to 7.5 billion	Up to 10 hours	£17,280.00	£207,360.00	500 million	£500.00
7.5 billion to 10 billion	Up to 10 hours	£19,100.00	£229,200.00	500 million	£500.00
10 billion to 12.5 billion	Up to 10 hours	£20,460.00	£245,520.00	500 million	£450.00
12.5 billion to 15 billion	Up to 10 hours	£21,820.00	£261,840.00	500 million	£450.00
15 billion to 17.5 billion	Up to 10 hours	£23,190.00	£278,280.00	500 million	£450.00
17.5 billion to 20 billion	Up to 10 hours	£24,550.00	£294,600.00	500 million	£450.00
20 billion to 22.5 billion	Up to 10 hours	£25,920.00	£311,040.00	500 million	£450.00
22.5 billion to 25 billion	Up to 10 hours	£27,280.00	£327,360.00	1 billion	£350.00

With this pricing structure a tier is selected that best suits your needs, if the number of events you process in a given months exceeds the tier limit an overage fee is applied. For example:

If you select the 400M to 500M tier but process 590M events:

The base fee of £8,022.92 per month is applied

4 increments of the 25M overages are applied (4 x £500 = £2,000)

Making the price for that month £10,022.92.

If a Buyer finds they are processing significantly more or less events than expected during the term of their contract, Merkle will endeavor to support formal requests by the Buyer to amend their tier where it is commercially reasonable to do so.

Additional Support Days

Additional support days may be added to any of the pricing plans above if required. The cost of such support days will be determined by the type of support required. Our support roles are defined within our Service Definition Document and have been mapped to the rates detailed in our Skills for the Information Age (SFIA) rate card.